How to Eat Caviar
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
PHASE 01: MEDIA & TASTING · FIRST TINS SHIP JUNE 2026 · ALLOCATION BY APPLICATION · NEW YORK

The hosting size of wild Keta salmon roe. 250g — half a pound — for brunches, dinner parties, and households that integrate red roe into weekly cooking.
At 250g, Keta (Oncorhynchus keta) becomes a feature ingredient rather than a special-occasion treat. This is the right size for hosting brunch with eggs benedict or smoked salmon platters topped with red roe. For sushi nights at home — 250g of Keta makes 30+ pieces of gunkan-maki. For canapé service at cocktail parties, where Keta tops blini and rye crackers across the room.
The flavour profile — bright, clean, directly briny — works at scale because it announces itself. Guests who don't normally eat caviar will recognise Keta as "what red caviar is supposed to taste like." The species doesn't require explanation. The pearls pop on bite, the brine releases, the marine character finishes clean. There's no learning curve.
Energy, 990 kJ / 237 kcal
Fat, 12 g
- of which: Saturates, 1.8 g
Carbohydrate, 3.2 g
- of which: Sugars, 0.5 g
Fiber, 0 g
Protein, 29 g
Salt, 2.9 g
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
For a first tasting or a small garnish, choose 14g or 28g. For two people, 56g is a great size. For hosting, gifting, or a full caviar service, we recommend 125g or 250g.
For tasting, plan around 14g per person. For a generous serving or caviar service, plan 28g–56g per person, depending on how it will be served.
Each caviar has its own flavor profile. Kaluga Hybrid is smooth, buttery, and refined. Beluga Hybrid is delicate, creamy, and luxurious. Osetra is nutty and complex. Siberian is bold, briny, and classic. White Sturgeon is clean, elegant, and approachable.
Keep caviar refrigerated at all times. Store it in the coldest part of your refrigerator and avoid freezing. Once opened, enjoy it as soon as possible for the best flavor and texture.
Caviar pairs beautifully with blinis, crème fraîche, caviar butter, potato chips, soft-boiled eggs, champagne, dry sparkling wine, or chilled vodka.
The single most common mistake first-time caviar buyers make is under-buying. They see the price per tin and order the smallest size, expecting a small tin of an expensive food to go a long way. It doesn't. Caviar is meant to be tasted in real portions — 10 to 15 grams per bite — and those portions add up quickly.