How to Eat Caviar
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
PHASE 01: MEDIA & TASTING · FIRST TINS SHIP JUNE 2026 · ALLOCATION BY APPLICATION · NEW YORK

The classic red caviar. 125g of wild Keta salmon roe — bright orange pearls, clean briny pop, the most assertive flavour in our lineup.
Keta (Oncorhynchus keta) is what most people picture when they imagine "red caviar" — large translucent orange pearls that snap distinctly when bitten, releasing a clean saline burst. The flavour is bright and assertive, more direct than sturgeon caviar, with a marine character that pairs naturally with dishes that need contrast rather than refinement.
The species also handles direct flavour pairings that would overwhelm sturgeon caviar — sharp dill, lemon zest, onion, dark rye bread. Keta is the red caviar that earns its place at the table by being assertive rather than subtle.
Energy, 990 kJ / 237 kcal
Fat, 12 g
- of which: Saturates, 1.8 g
Carbohydrate, 3.2 g
- of which: Sugars, 0.5 g
Fiber, 0 g
Protein, 29 g
Salt, 2.9 g
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
For a first tasting or a small garnish, choose 14g or 28g. For two people, 56g is a great size. For hosting, gifting, or a full caviar service, we recommend 125g or 250g.
For tasting, plan around 14g per person. For a generous serving or caviar service, plan 28g–56g per person, depending on how it will be served.
Each caviar has its own flavor profile. Kaluga Hybrid is smooth, buttery, and refined. Beluga Hybrid is delicate, creamy, and luxurious. Osetra is nutty and complex. Siberian is bold, briny, and classic. White Sturgeon is clean, elegant, and approachable.
Keep caviar refrigerated at all times. Store it in the coldest part of your refrigerator and avoid freezing. Once opened, enjoy it as soon as possible for the best flavor and texture.
Caviar pairs beautifully with blinis, crème fraîche, caviar butter, potato chips, soft-boiled eggs, champagne, dry sparkling wine, or chilled vodka.
The single most common mistake first-time caviar buyers make is under-buying. They see the price per tin and order the smallest size, expecting a small tin of an expensive food to go a long way. It doesn't. Caviar is meant to be tasted in real portions — 10 to 15 grams per bite — and those portions add up quickly.