Press

Just CaviarPress, Chefs & Creators2026
Just Caviar media access
Apply for Media Access

For those who write about it first.


Press, chefs and creators can apply to receive tins to taste and review. The application takes about three minutes.

What you receive

No press kit. Just the product.

No glossy folders, no talking points. Approved applicants receive the tins themselves, the same product our customers get.

The Tasting

A Selection of Tins

One or more tins from our range, chosen to match your interests. Packed to order in New York and delivered overnight.

The Notes

Tasting Card

A short card with the species, origin and tasting notes for each tin in your shipment.

The Access

Direct Line

A point of contact on our team for questions, founder interviews or additional samples.

The Visuals

Brand & Product Imagery

High-resolution product photography and brand assets available on request for editorial use.

What we ask in return

Honesty. Nothing else.

No paid placements. No usage requirements. No NDAs. We send the product because we want your honest take.

01

Try the product.

Open the tin. Taste it the way you'd taste anything else: on a spoon, with blinis, with eggs, however you like. No staged consumption.

02

Share your honest take, if you want.

Coverage is welcome but not required. Negative feedback is welcome too. We'd rather know than not.

03

Disclose that it was gifted.

If you post or publish about tins you received for free, please say so clearly, for example with #gifted or "Gifted by Just Caviar," as FTC guidelines require.

04

Tell us if you mention us.

If you publish a piece, post, video or review, send us the link. We may reshare it, with credit, on our own channels.

Direct line

Prefer to skip the form?

For established outlets, urgent deadlines or partnership inquiries, write to us directly.