Press

Just Caviar No. 01 · The Press Allocation 2026
Just Caviar — Phase 01 Media Access
Apply for Media Access

For those who write about it first.


Press, chefs, and creators receive Phase 01 tins ahead of the public release. Application takes about three minutes.

What you receive

No press kit. Just the product.

We don't believe in glossy folders or talking points. Approved applicants receive the tins themselves — the same product the public will get in July.

The Tasting

Curator's Selection

One or more tins from our seven species — chosen to match your interests. Packed in New York, delivered overnight on ice.

The Notes

Tasting Card & Sourcing

A short card with origin, salinity, maturation notes, and sourcing details for each species in your shipment.

The Access

Direct Line

A point of contact on our team for questions, founder interviews, additional samples, or extended editorial.

The Visuals

Brand & Product Imagery

High-resolution product photography and brand assets available on request — no watermarks, no usage restrictions for editorial use.

What we ask in return

Honesty. Nothing else.

No paid placements. No usage requirements. No NDAs. We're sending the product because we want your honest take.

01

Try the product.

Open the tin. Taste it the way you'd taste anything else — on a spoon, with blinis, with eggs, however you like. No staged consumption.

02

Share your honest take — if you want.

If it's worth talking about, we'd love to hear what you think. Coverage is welcome but not required. Negative feedback is welcome too — we'd rather know than not.

03

Tell us if you mention us.

If you publish a piece, post, video, or review — drop us the link. We track press coverage and may reshare (with credit) on our own channels.

Direct line

Prefer to skip the form?

For established outlets, urgent deadlines, or partnership inquiries — write to us directly.