How to Eat Caviar
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
PHASE 01: MEDIA & TASTING · FIRST TINS SHIP JUNE 2026 · ALLOCATION BY APPLICATION · NEW YORK

The mildest entry into premium sturgeon caviar. 14g of White Sturgeon — the species that proves caviar doesn't have to hit hard to be memorable.
White Sturgeon (Acipenser transmontanus) is the most approachable sturgeon caviar we sell. Mild, nutty, with a gentle salinity and a soft buttery finish. The pearls are silky rather than firm — they dissolve more than pop. The flavour is closer to "an excellent fish course" than "an aggressive tasting experience." For first-time buyers, this is the species least likely to surprise unfavourably.
This 14g size is for buyers curious about White Sturgeon specifically — perhaps because they tried more aggressive species and want something gentler, or because they're buying caviar for a recipient whose taste leans toward subtle rather than bold. 4-5 spoonfuls. Enough to register the species' character without committing to a full tin.
White Sturgeon also pairs more broadly than the bolder species. It works with eggs, baked potato, light cream cheese — accompaniments that would overwhelm Siberian or Kaluga. The mildness is a feature, not a compromise.
Energy, 1027 kJ / 245 kcal
Fat, 15.4 g
- of which: Saturates, 3.7 g
Carbohydrate, 1.7 g
- of which: Sugars, 0.0 g
Fiber, 0 g
Protein, 24.8 g
Salt, 3.5 g
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
For a first tasting or a small garnish, choose 14g or 28g. For two people, 56g is a great size. For hosting, gifting, or a full caviar service, we recommend 125g or 250g.
For tasting, plan around 14g per person. For a generous serving or caviar service, plan 28g–56g per person, depending on how it will be served.
Each caviar has its own flavor profile. Kaluga Hybrid is smooth, buttery, and refined. Beluga Hybrid is delicate, creamy, and luxurious. Osetra is nutty and complex. Siberian is bold, briny, and classic. White Sturgeon is clean, elegant, and approachable.
Keep caviar refrigerated at all times. Store it in the coldest part of your refrigerator and avoid freezing. Once opened, enjoy it as soon as possible for the best flavor and texture.
Caviar pairs beautifully with blinis, crème fraîche, caviar butter, potato chips, soft-boiled eggs, champagne, dry sparkling wine, or chilled vodka.
The single most common mistake first-time caviar buyers make is under-buying. They see the price per tin and order the smallest size, expecting a small tin of an expensive food to go a long way. It doesn't. Caviar is meant to be tasted in real portions — 10 to 15 grams per bite — and those portions add up quickly.