How to Eat Caviar
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
PHASE 01: MEDIA & TASTING · FIRST TINS SHIP JUNE 2026 · ALLOCATION BY APPLICATION · NEW YORK

The standard tasting tin of the most approachable sturgeon caviar we sell. 28g of White Sturgeon — built for buyers who want premium without the intimidation of more aggressive species.
White Sturgeon (Acipenser transmontanus) at 28g is the right starting point for first-time caviar buyers who are sure they want sturgeon but uncertain about which species. The mild, nutty profile and soft buttery finish make the species universally palatable — there's no sharp brine, no heavy mineral character, no overwhelming richness. It's the caviar that doesn't ask anything of the eater.
This makes White Sturgeon the best gift for someone whose taste you don't know well. Where Siberian risks being too bold and Beluga Hybrid risks being too rich, White Sturgeon lands gently. The recipient can eat it on toast, on blini, with eggs, with crème fraîche — every standard caviar accompaniment works.
For two people, this 28g tin is the right size for caviar with apertif before dinner without it becoming the main event. Serve cold from the fridge, eat plain to register the species, then build small canapés with whatever soft accompaniments you have. The species rewards experimentation rather than restricting it.
Energy, 1027 kJ / 245 kcal
Fat, 15.4 g
- of which: Saturates, 3.7 g
Carbohydrate, 1.7 g
- of which: Sugars, 0.0 g
Fiber, 0 g
Protein, 24.8 g
Salt, 3.5 g
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
For a first tasting or a small garnish, choose 14g or 28g. For two people, 56g is a great size. For hosting, gifting, or a full caviar service, we recommend 125g or 250g.
For tasting, plan around 14g per person. For a generous serving or caviar service, plan 28g–56g per person, depending on how it will be served.
Each caviar has its own flavor profile. Kaluga Hybrid is smooth, buttery, and refined. Beluga Hybrid is delicate, creamy, and luxurious. Osetra is nutty and complex. Siberian is bold, briny, and classic. White Sturgeon is clean, elegant, and approachable.
Keep caviar refrigerated at all times. Store it in the coldest part of your refrigerator and avoid freezing. Once opened, enjoy it as soon as possible for the best flavor and texture.
Caviar pairs beautifully with blinis, crème fraîche, caviar butter, potato chips, soft-boiled eggs, champagne, dry sparkling wine, or chilled vodka.
The single most common mistake first-time caviar buyers make is under-buying. They see the price per tin and order the smallest size, expecting a small tin of an expensive food to go a long way. It doesn't. Caviar is meant to be tasted in real portions — 10 to 15 grams per bite — and those portions add up quickly.