How to Eat Caviar
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
PHASE 01: MEDIA & TASTING · FIRST TINS SHIP JUNE 2026 · ALLOCATION BY APPLICATION · NEW YORK

The couple's Beluga. 56g of the species closest to wild Beluga, sized for two people sharing a single occasion that justifies the size.
What separates Beluga Hybrid (Huso huso × Acipenser ruthenus) from the other premium species is texture. The pearls are larger — visibly different from Osetra or Kaluga at the same temperature. The butter-smoothness coats the palate longer. The finish runs 60-90 seconds, where Osetra fades in 30 and Siberian in 20. There's a reason wild Beluga commanded the highest prices in caviar history before the ban — the experience is structurally different from other sturgeon.
At 56g, the format is built for milestone evenings. An anniversary that earned more than usual. A celebration that doesn't happen often. The kind of dinner where you want the caviar to be remembered specifically, not just appreciated generally.
Eat sparingly. The species rewards slow consumption — small spoonfuls, plain or on a single piece of unsalted toast. Skip the blini, skip the chips, skip the butter. Beluga Hybrid is the only species in our lineup where accompaniments compete rather than complement.
Pour Blanc de Blancs Champagne, vintage if you have it. Cold sparkling water as a palate cleanser between spoonfuls. Nothing else.
Energy, 1027 kJ / 245 kcal
Fat, 15.4 g
- of which: Saturates, 3.7 g
Carbohydrate, 1.7 g
- of which: Sugars, 0.0 g
Fiber, 0 g
Protein, 24.8 g
Salt, 3.5 g
Caviar is easier to eat than the mythology around it suggests. Most "caviar etiquette" is hotel marketing or first-timer anxiety. The actual rules are few, and they're about taste, not ceremony.
For a first tasting or a small garnish, choose 14g or 28g. For two people, 56g is a great size. For hosting, gifting, or a full caviar service, we recommend 125g or 250g.
For tasting, plan around 14g per person. For a generous serving or caviar service, plan 28g–56g per person, depending on how it will be served.
Each caviar has its own flavor profile. Kaluga Hybrid is smooth, buttery, and refined. Beluga Hybrid is delicate, creamy, and luxurious. Osetra is nutty and complex. Siberian is bold, briny, and classic. White Sturgeon is clean, elegant, and approachable.
Keep caviar refrigerated at all times. Store it in the coldest part of your refrigerator and avoid freezing. Once opened, enjoy it as soon as possible for the best flavor and texture.
Caviar pairs beautifully with blinis, crème fraîche, caviar butter, potato chips, soft-boiled eggs, champagne, dry sparkling wine, or chilled vodka.
The single most common mistake first-time caviar buyers make is under-buying. They see the price per tin and order the smallest size, expecting a small tin of an expensive food to go a long way. It doesn't. Caviar is meant to be tasted in real portions — 10 to 15 grams per bite — and those portions add up quickly.